Hyundai is preparing for a big comeback at the IAA Mobility Show 2025 in Munich. After four years away from the event, the carmaker is returning with an all-new concept under its IONIQ electric sub-brand. Called Concept THREE, this model is Hyundai’s first-ever compact EV concept and will make its global debut on September 9.
First Look at the Concept
Hyundai has released the first teaser image of the Concept THREE, and it already hints at a bold new design direction. The side profile shows clean, flowing surfaces with sharp character lines, created under Hyundai’s latest design philosophy known as “Art of Steel.” The car also introduces what Hyundai calls the “Aero Hatch” design. This new styling approach gives the compact EV a sleeker and more aerodynamic look, while still keeping it practical for city driving.
A Step-by-Step Reveal
The teaser is just the beginning. Hyundai has confirmed it will share two more teaser drops before the official unveiling at IAA. Each release will highlight different aspects of the car’s styling, keeping fans and industry watchers guessing until the final reveal. This strategy is designed to build buzz around the concept and show off the level of detail Hyundai is putting into its future compact EVs.
Designers Share Their Vision
Hyundai’s design chief Simon Loasby explained that the Concept THREE is about rethinking what a compact EV should look like. He highlighted that the Aero Hatch body shape helps the car stand out while remaining efficient and lightweight. Exterior designer Manuel Schoettle added that the concept is built on purity and authenticity, with the steel surfaces treated in a way that makes the car’s form look natural and sculpted.
From Concept to Production
While Hyundai hasn’t revealed technical details yet, many expect the Concept THREE to be a preview of the upcoming IONIQ 3, which could launch as soon as 2026. Reports suggest the IONIQ 3 will be built on Hyundai’s e-GMP platform and sit between the Inster and Kona Electric in terms of size. That means it could offer multiple battery options, a competitive driving range, and pricing aimed directly at Europe’s growing demand for affordable EVs. The European market is particularly important for Hyundai, as compact EVs are in high demand there. The Concept THREE could help the brand strengthen its EV lineup and appeal to younger, urban buyers.
When and Where to See It
Hyundai will officially unveil the Concept THREE on September 9 at its outdoor booth at Ludwigstrae 14 in Munich during IAA Mobility 2025. Visitors will not only get to see the new concept up close but also explore Hyundai’s full range of electric models and even sign up for free test drives.
The teaser of Hyundai’s Concept THREE shows more than just another EV prototype. It’s a statement about the company’s future in Europe’s compact EV segment. With its fresh Aero Hatch design, focus on efficiency, and links to a possible IONIQ 3 production model, this concept could become a key player in the next wave of affordable electric cars.