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Ferrari Purosangue Costs Whopping Rs. 10.5 Crore As the World’s Most Expensive SUV
Ferrari Purosangue is the brand’s first-ever four-door model and has arrived in India, marking a historic moment for Ferrari enthusiasts in the country. The arrival of the Purosangue not only signifies a new chapter for Ferrari but also redefines the very notion of a luxury SUV.
A Price Tag to Match the Pedigree:
The first customer deliveries have recently taken place. The official India price for the Purosangue has been revealed with a staggering Rs 10.5 crore (ex-showroom). However, it’s crucial to note that this price isn’t for a stripped-down base model. True to the Ferrari tradition, the Indian-spec Purosangue comes generously equipped with a selection of desirable features as standard.
This includes elements commonly sought after by discerning buyers such as the iconic Ferrari shields adorning the flanks. It offers upgraded wheels for a more dynamic stance and brightly painted brake callipers. Additionally, the interior boasts contrasting stitching for a personalized touch and a unique suspension lift function. It enhances practicality by raising both the front and rear axles which helps in tackling uneven terrain with greater ease.
For those seeking even further personalization, Ferrari offers a vast palette of eight standard colours. It includes classic black, sophisticated blue, vibrant yellow, and the timeless elegance of white and grey. Three captivating shades of red, synonymous with the Ferrari brand, also grace the available palette. However, for those who crave exclusivity, Ferrari’s extensive colour catalogue offers dozens of additional options to truly personalize their Purosangue.
Price Hike on the Horizon
While the Rs 10.5 crore price tag might seem like a significant investment. It’s important to understand that it represents the starting point. Sources suggest that this is merely the initial offering, and the price is expected to climb soon. With the order books currently closed and deliveries extending well into 2026. And potential Purosangue owners can expect a price hike of up to 20% once the books reopen. This is unlikely to deter the enthusiastic clientele, many of whom are reportedly willing to wait.
Furthermore, existing Ferrari customers will be prioritized for deliveries, ensuring a sense of community and loyalty within the brand’s exclusive club. Newcomers to the Ferrari family, however, may need to exercise a bit more patience before getting behind the wheel of their Purosangue.
Unrivalled Power in an SUV Form
While Ferrari is known for its advanced hybrid technology and powerful twin-turbocharged V8 engines, the Purosangue takes a different approach, opting for a powertrain that is both unique and captivating. Unlike its super SUV rivals from Lamborghini, Aston Martin, Mercedes-AMG, BMW M, and Porsche, the Purosangue eschews these modern trends and instead boasts a naturally aspirated 6.5-liter V12 engine.
This unique choice positions the Purosangue in a league of its own. The naturally aspirated V12, producing a staggering 725 horsepower and 716 Nm of torque, makes the Purosangue the most powerful SUV in the world. According to reports, this unparalleled power is the single biggest draw for many potential Purosangue owners, even surpassing the practicality and versatility offered by the crossover body style.
Verdict:
The arrival of the Ferrari Purosangue in India marks a momentous occasion, not only for the brand but also for the Indian automotive landscape. With its combination of breathtaking performance, unparalleled power, and unmatched exclusivity, the Purosangue transcends the boundaries of a traditional SUV, establishing itself as a true automotive masterpiece. As the first deliveries commence and eager enthusiasts await their turn, the Purosangue is poised to redefine the future of luxury mobility in India, leaving an indelible mark on the hearts and minds of automotive aficionados across the nation.
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