Land Rover Slashes Prices For Its 2024 Range Rover Velar

2024 Range Rover Velar gets price cut of Rs. 6.40 Lakh

Jaguar Land Rover India (JLR) has surprised the luxury car market with a significant price cut on the recently launched facelifted Range Rover Velar. Just six months after its debut at Rs 94.30 lakh (ex-showroom), the brand has slashed the price by a substantial Rs 6.40 lakh, making the new ex-showroom price a tempting Rs 87.90 lakh. This aggressive move aims to boost sales and position the Velar more competitively in the Indian luxury SUV segment.

Updated Look, Familiar Power

2024 Range Rover Velar
Source: Land Rover

The revised Velar maintains its overall design with minor tweaks to the front grille and bumper for improved aerodynamics. New alloy wheels add a touch of freshness, while the signature “Pixel LED” headlights continue to dominate the front fascia.

Inside, the most significant change lies in the revamped dashboard. Land Rover toned down the physical controls in the interior, giving way to a sleek and modern design centred around the new 11.4-inch Pivi Pro touchscreen. This upgraded interface acts as the nerve centre for various in-car functions, including driving modes and climate control.

Source: Land Rover

Available in a single, fully loaded HSE variant, the Velar offers a host of features like four-zone climate control, 360-degree parking cameras, power-adjustable front seats with heating and ventilation, a powered tailgate, a premium Meridian sound system, and Land Rover’s Terrain Response 2 off-road driving modes. Additionally, air suspension ensures a comfortable and dynamic ride experience.

Powertrain Options Remain Unchanged

Two engine options continue to power the Velar: a 2.0-litre petrol unit generating 246 bhp and 365 Nm of torque and a 2.0-litre Ingenium diesel engine producing 201 bhp and 420 Nm of torque. Both engines come with an 8-speed automatic transmission and deliver power to all four wheels.

A Compelling Offering?

Source: JLR

JLR’s price revision is a bold move, undoubtedly influenced by intense competition in the luxury SUV segment. The revised price tag brings the Velar closer to rivals like the Mercedes-Benz GLC and the Audi Q5, making it a more attractive proposition for discerning buyers.

Whether this strategic move translates into increased sales remains to be seen. However, one thing is clear: the facelifted Range Rover Velar, now with a more accessible price tag, is back in the spotlight, ready to lure Indian luxury car enthusiasts seeking a blend of premium design, advanced technology, and capable performance.

Also read: 5 Upcoming Sub-4 Metre SUVs Launching In India

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