Range Rover SV price cut by Rs 75 lakh has made headlines as Jaguar Land Rover India slashes prices on its flagship luxury SUV models. The Range Rover SV now starts at Rs 3.5 crore ex-showroom, down from Rs 4.25 crore, while the Range Rover Sport SV Edition Two sees a Rs 40 lakh reduction to Rs 2.35 crore. This move comes in anticipation of the India-UK Free Trade Agreement benefits and answers common searches like “Range Rover SV new price in India” and “how much has Range Rover SV price dropped.”
What Led to the Range Rover SV Price Reduction?
Jaguar Land Rover has proactively reduced prices on UK-imported top-spec SV variants ahead of the full rollout of the India-UK Comprehensive Economic and Trade Agreement. The agreement, signed last year, is expected to lower import duties significantly on qualifying vehicles. This is the second major price revision in under a year, following GST-related cuts.
The revised prices are effective immediately. Locally assembled Range Rover and Range Rover Sport variants, along with other models like Evoque, Velar, and Discovery Sport, remain unchanged. Prices for the Slovakia-built Defender and Discovery also stay the same.
Key Specifications of the Range Rover SV

The Range Rover SV continues to offer exceptional performance and luxury with its powerful powertrain options.
Key Specs Table
| Specification | Range Rover SV (4.4L Petrol) | Range Rover Sport SV (4.4L Petrol) |
|---|---|---|
| Engine | 4.4-litre twin-turbo V8 mild hybrid | 4.4-litre twin-turbo V8 mild hybrid |
| Power | Up to 540 hp (varies by tune) | 635 hp |
| Torque | 750 Nm | 750 Nm (up to 800 Nm in launch mode) |
| Transmission | 8-speed automatic | 8-speed automatic |
| Drivetrain | All-wheel drive | All-wheel drive |
| Acceleration (0-100 km/h) | Around 4.9 seconds | Under 4 seconds (sport-focused) |
| Top Speed | Over 250 km/h | Higher performance bias |
| Seating | 4-5 (Signature Suite option) | 5 |
| Ex-Showroom Price (New) | Rs 3.5 crore | Rs 2.35 crore |
Design and Luxury Features That Define the SV
The Range Rover SV stands out with its commanding presence, subtle SV badging, unique wheel designs, and exclusive interior themes like SV Intrepid and SV Serenity. Buyers enjoy vast cabin space in long-wheelbase versions, advanced rear-seat entertainment with large screens, premium Meridian audio, and highly customisable options including ottomans and motorised tables in the Signature Suite. It blends effortless on-road refinement with genuine off-road capability, making it one of the most versatile ultra-luxury SUVs available.
Performance and Driving Experience
Powered by a refined 4.4-litre twin-turbo V8 with mild-hybrid assistance, the SV delivers smooth, effortless performance suitable for both highway cruising and spirited driving. The Sport SV variant offers sharper dynamics with higher power output while maintaining comfort. Advanced air suspension and rear-wheel steering help manage its size, providing impressive manoeuvrability.
Pros and Cons
- Pros:
- Significant price reduction improves value.
- Exceptional luxury and space.
- Powerful yet refined V8 engine.
- Strong off-road credentials.
- High customisation options.
- Cons:
- Still a very expensive vehicle overall.
- Large size can be challenging in tight urban spaces.
- Some features remain optional.
- Fuel efficiency is lower due to the high-performance engine.
21Motoring View on the Range Rover SV Price Cut
21Motoring sees this price adjustment as a smart strategic move by JLR India. By passing on anticipated FTA duty benefits early, the company strengthens its position in the competitive ultra-luxury segment. It makes the flagship SV more accessible to serious buyers without compromising on the brand’s exclusivity. This proactive step, combined with existing local assembly for standard models, signals confidence in growing demand for premium British SUVs in India.
FAQ
1. What is the new price of the Range Rover SV in India after the cut?
The Range Rover SV now costs Rs 3.5 crore ex-showroom, reflecting a Rs 75 lakh reduction.
2. How much has the Range Rover Sport SV price been reduced?
The Sport SV Edition Two price has been slashed by Rs 40 lakh to Rs 2.35 crore ex-showroom.
3. Will prices of other Range Rover models change due to the FTA?
Locally assembled variants and Slovakia-built models like Defender and Discovery will see no immediate price changes.
4. What engine powers the Range Rover SV?
It features a 4.4-litre twin-turbo V8 mild-hybrid petrol engine producing strong power and torque figures.
5. When will the full India-UK FTA benefits apply to car imports?
While signed, the official rollout date is pending, but JLR has already implemented price cuts in anticipation.





